I love the plum color, it makes my dark green eyes pop, and this eyeliner applies better than any I've ever had! It's creamy and doesn't tug at my skin. I like that it's mostly natural ingredients. I've switched over to all natural products, though I'm not this is exactly all natural. Still it's a great eyeliner, a little expensive, like $13, but I'll buy it again. I have oily skin and my oily lids have always made it difficult to find eye makeup that doesn't run. When this smudges, it looks natural, and I don't get a raccoon effect even though it's a dark color, so I'm ok with the smudging. I think it's cool that it comes with a smudger on the end but I don't really need to use that.