First these BB Long Wear cream shadows are the best thing ever for summer...they don't budge. Second, the color is a brown with gold shimmer/deeper/truer bronze than Maybelline Bad to the Bronze. The gold shimmer is what makes this work so well with my brown eyes. I have issues with bronze shades. They are either too orange, too red, too off. Beach Bronze is a completely wearable bronze for my NW20 skin, brown eyes, almost black hair...deep set eyes w/dark under eye circles. It doesn't even draw attention to my dark under eye area! It took a few wears for me to really appreciate this shade, but now I have nothing but love for this perfect beachy bronze.