I don't know if Cover Girl just changed the formula for this shadow or what but I was pretty much completely disappointed in it. When I saw it compared to MAC Espresso (several places, not just here) I was excited to grab it during a BOGO1/2 sale because I was looking for a rich brown and I'd been thinking about some of the brown Sephora Collection shadows at about 7x the price.
What a letdown. My experience was that this shadow is not rich, buttery or highly pigmented. It would maybe have been okay if I hadn't already been spoiled by drugstore shadows like Color Icon and Essence, but as it is I found it powdery, slightly gritty, and difficult to place and blend with a lot of fallout. (My consolation is that at least I didn't pay MAC prices for this. I would have been pissed off.)
I had been looking for a better quality replacement for the brown in WnW's LE nude palette, but at least until I can get to Sephora I'll stick to the WnW brown.