Ive used this for years. When I was younger, I had never done my brows and an Estee Lauder rep was in the store and did my makeup for me. She used this in Soft Blonde and I was really surprised at how nice my brows looked and Ive used it every since. I have gone through several phases of trying to find something different, mostly because this has a thicker tip and I would like to have more precision, but my eyebrows just need some filling in, so I always come back to this, for one reason
the color. It has just right amount of gold, without being yellow, the right amount of ash, without being green or grey, and is lighter than almost every other blond color Ive seen without being flat. Its a somewhat creamy formula, without being greasy, and it lasts all day on me. My brows are probably more of a taupe color Brow Wiz in Taupe is a perfect match, but it makes my brows look too heavy with my highlighted hair and small face. This lets me add a little lightness to my brows, and therefore, matches my hair better. The only thing I've found similar, is the Anastasia Perfect Brow Pencil in Blonde, which is maybe a hint darker, but not by much and if they made the Brow Wiz in the Blonde it would be my HG. Since I prefer a retractable pencil, this is, by far, the best brow pencil for me. If your looking for something ashy, there are plenty of choices out there, but if you want something a little more neutral, that isnt red or orange and yet still has some ash tones, this would be one to sample. Update: Bobbi Brown's new angled auto-pencil in blonde is pretty much an exact color match for this, but I'm not paying $42 for a brow pencil.