I can't afford Lancome anymore at 20 +, and even the L'Oreal versions are getting up there in price. With the puny lashes I have, however, I need something for my mascara to grab onto to make it appear as though I have any sort of volume. i hadn't seen this before recently, so I was very pleased to find it well within price range. I will definitely try what a reviewer suggested as to apply the fibers with the tip of the brush, then use as a regular mascara wand. Thus far it has been a bit of a challenge, but still an improvement over no primer at all. I use this with both a volumizing and lengthening mascara to get the dramatic lashes I like. I will never have the false lash look, but visible is sure nice. I will happily buy this again as I can purchase a couple of mascaras and the primer for what I have paid for Lancome in the past.