Amazing mascara. Rich creamy formula that's not wet, but not bone dry either. The brush is shaped in a long rectangular manner, which makes reaching the inner corners and outer corners easy too, for that cat eyed appearance. Basically it's a full rich black thick lashes look in one coat. And, since I work in cosmetics, I had a few customers compliment me on my lashes when wearing this and wanting to know what brand it was. They were pleasantly surprised when I told them L'Oreal. In Toronto price is roughly $14 w/ all taxes, but it goes on sale quite often and I believe $9.99 at a Walmart. I had this on for a 10 hour work shift and it never flaked or smudged at all. It's not for people who want even application or separated lashes mind you...But if you want department store (Lancome type quality) for a fraction of the price I think it's that good. Will certainly repurchase and quite frankly, now that I've tried the Black Lacquer (prior I got the all golden tube), I think I ll stop trying every other mascara on the market (famous last words!).