I have oily hooded lids, so eyeliner transferring into my creases during the day is usually expected (it happens to me with Urban Decay's 24/7 pencils and stila stay-all day liquid liner, both of which seem to work for other people with hooded lids). I splurged on this rather expensive, for me, eyeliner precisely because of reading about how it really stays put (I also had a sephora coupon at the time, which helped), and I have to say, it really does stay put. I am impressed. I don't have to use primer or anything; it stays on all day only where i applied it in the morning; it's pretty re-marc-able (sorry, I had to). the color itself is great for me, I have brown hair and wanted something suitable for my job in an office; it's not super exciting but it has some nice shimmer. I only wish the supposed internal sharpener actually sharpened; I can't get a very thin line, but for me that's a moot point because I have hooded lids anyway, haha. It's not fragranced which is a plus for me, and it applies like a dream - so smooth, right out of the gate. in the winter my bedroom is rather cold, which is where I keep my makeup, so the fact that this glides on without needing to be warmed up is also...remarkable. I would definitely buy other Marc Jacobs eyeliners; I think they're worth the price, considering their performance and texture.