I recently got this as a gift from a Korean friend of mine and LOVED it.
My lashes are long, but fine, and this mascara really coats my lashes from root to tip. The brush is a thin, classic, fluffy wire brush, and the product glides easily onto my lashes, and it doesn't clump at all. Its not flaky or dry, and it washes off very easily, leaving no black smudges around my eyes. Although it is very buildable, it doesn't add enough volume for my fine lashes if I want to get more dolled up. But for day time, its a great mascara, and all for a very very reasonable price!
The packaging is a simple and elegant black tube. The opening is a little small though, so when I put the brush back in I feel like a little product always gets squeezed out onto the rim, and I have a mini panic cause I don't want the mascara to go to waste.
The mascara is great though, and I think its especially effective for those with shorter lashes.