I am impressed with this liquid liner. The application was super easy compared to my other liners. After reading reviews, I was afraid the tip would be too stiff and hard on my eyelids, but it's perfect. The liner is smooth and intensely black, at least on my light skin. It was a quick application and it didn't get in my eyes which has happened with other liners. What I was most impressed with was the staying power. It came off easily with eye makeup remover, but is difficult to remove otherwise. I've had swatches on the back of my hand that I have rubbed and scrubbed and they won't come off completely. The swatches lasted through the night, a shower, and multiple soapy hand washes without smudging, smearing, or flaking off. They have faded, but are still noticeable. I think it is safe to say this is some long lasting stuff. The only other liquid liner that compares is Kat Von D's tattoo liner. Both great products.