I love this Lip Color because I can put it on in the morning and it will last all day. I mean ALL day. I put it on, ate, drank, even washed my face and brushed my teeth, and i still have to scrub it off. For me, this is great because I hate having to worry about and reapply my makeup. Although it is a little brighter than it looks, I love it. The lighter colors are great for daytime/work and the brighter and darker ones are perfect for going out to dinner or drinks. PS this is definitely kiss proof as well! It goes on evenly and isn't drying. you can wear the color plain for a matte look or apply the gloss over it, although the gloss is a bit sticky.