At least I am not the only person to like this product - in fact love it! I am really shocked to see the negative reviews and scores and I probably would not have bought this product if I had seen these reviews. Oh well, here are some of the things I like about the product.
1) it is cheap. The Urban Decay primers are lovely but I can buy about four of these for the price of one of those.
2) it makes my eye shadow last all day. Once I apply this, my eye shadow does not budge.
3) It can make all the difference to not so well pigmented eye shadows.
4) Ease of application.
5) does not irritate my eyes.
This does not really neutralise the pinky pigmentation of my eyelids but it makes the eyeshadow apply so well, I don't really need anything to neutralise them.