Very effective. The proof is in how my lashes feel when I'm applying the product; longer and stronger, pushing up against the wand rather than flopping over when I touch them. More body.
Several months ago, I stopped wearing mascara. I realized most of it was ending up smudged around my eyes, making me look tired and harried, and waterproof formulas tend to irritate my eyes. I don't miss mascara, but I did find that my face powder made my lashes dusty; while this made for a great primer for mascara, it was not a good look on its own. A single coat of this serum makes my lashes glossy and polished.
$9 something at Target. My only minor gripe is the packaging. Looks sleek, but the opening-to-wand-width ratio is problematic; the product gets squeezed off the bristles when I'm putting the wand back into the tube. A bit messy, but manageable.
I like this quite a bit. I'm on my second tube, and will most likely repurchase.
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