I like this mascara. I have averagely long, straight lashes. I use the Tarte Lights, Camera, Lashes mascara every day and it's my all time favorite. I also love the It Cosmetics Hello Lashes Mascara. This one doesn't come as close to a favorite as the other ones for the simple fact that it is very easy to clump my lashes. The color is perfect, the wear is perfect, the price is really nice and the overall look is really nice. I just don't like how easy it is to clump. Now on the other hand, my mother loves this mascara and it's her favorite at the moment.