I was at Wags looking for the new glitter polishes I heard about on the nail board. I couldn't find them, but I did spy this on sale for $3 with a free waterproof eyeliner. Plus I had a $1 coupon. What the heck. I wasn't expecting much, because I just tried the new Rimmel eyeshadow primer and wasn't impressed with that, but hey, two bucks right? Anyway, I am impressed with this mascara. I'm not sure if this is also a new product, but I haven't noticed it before. The tube is amusingly large, about the same size as Cover Girl's Lash Blast, and the brush is very large as well. It's one of those bushy nylon types, not the new rubbery ones. I didn't think I could work it but it was okay. The package says there are no clumps, but there are; they're just not the large kind. They're tiny and it was a little tricky. I noticed that you must apply this in one shot - once it dries that's it. Getting on a second coat is next to impossible. But it provided curl, nice volume and impressive length that did not flake or smear. I wore it about six hours in 90 degree weather before I removed it. Not the greatest mascara I've ever tried, but I would definitely repurchase this.